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Founded in Verona in 1969 as LIDO-Food Industry, in 1972 it became
Hero Italia S.p.A., following the buyout by Hero Group.
From this date, specialization in fruit processing was completed with competence
in dynamic and modern nutritional and food divisions.
Hero Italia operates in the jam, fruit juice and cereal bars categories;
with traditional and low-calorie recipes, where it has leading niche positions.
In the cereal bars sector, Hero has a growing market share and a wide range
of products in order to meet the most specific requirements of the market.
With a lean and efficient sales force, Hero is in the position of directly reaching
the most important channels of distribution: Retail, Catering/Restaurant
Industry, Normal Trade, covering domestic and foreign areas of consumption.
Its rich experience in the world of fruit, and being a member of a dynamic and
avant-garde group, allow the company to extend its presence to new product
categories on the Italian market.
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